RAQAMLI TRANSFORMATSIYA SHAROITIDA KICHIK BIZNES SUBYEKTLARINING RAQOBATBARDOSHLIGINI OSHIRISHDA ELEKTRON TIJORAT PLATFORMALARINING ROLI
Kalit so'zlar:
elektron tijorat, kichik biznes, raqobatbardoshlik, raqamli transformatsiya, marketplace, Uzum, O'zbekistonAnnotatsiya
Ushbu maqolada O'zbekistonda raqamli transformatsiya sharoitida kichik biznes subyektlarining raqobatbardoshligini oshirishda elektron tijorat platformalarining roli tadqiq etilgan. Tadqiqot IMRAD metodologiyasi asosida olib borilgan bo'lib, Uzum, Asaxiy, OLX kabi platformalarning kichik biznesga ta'siri tahlil qilingan. Natijalar shuni ko„rsatadiki, elektron tijorat platformalari kichik biznes subyektlariga bozorga chiqish imkoniyatlarini kengaytirish, operatsion xarajatlarni kamaytirish va mijozlar bazasini oshirish orqali raqobatbardoshlikni sezilarli darajada oshiradi. Tadqiqot jarayonida statistik tahlil, so'rovnoma va ekspert baholash usullaridan foydalanilgan.
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