BIZNES ASOSLARI FANINI O‘QITISHDA TALABALARNING TADBIRKORLIK KOMPETENSIYALARINI RIVOJLANTIRISHNING ZAMONAVIY PEDAGOGIK USULLARI
Keywords:
business fundamentals, entrepreneurship education, entrepreneurial competence, case study, problem-based learning, business simulation, Business Model Canvas, pitchingAbstract
This article examines modern pedagogical approaches to developing students’ entrepreneurial competences in the Business Fundamentals course. Entrepreneurship education is interpreted not merely as the acquisition of economic concepts, but as the development of opportunity recognition, problem analysis, value proposition design, resource planning, financial reasoning, teamwork and evidence-based pitching skills. Based on a synthesis of the literature, an integrated methodological model combining case study, problem-based learning, project-based learning, business simulation, Business Model Canvas and pitching is proposed. The model includes diagnostic assessment, an authentic business task, collaborative action, presentation, reflection and iterative improvement. The study is conceptual and methodological; tables and figures represent a literature-informed framework rather than fabricated empirical findings.
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