RAQAMLI DISKURSDA XUSHMUOMALALIKNING MULTIMODAL IFODALANISHI: NAZARIY YONDASHUVLAR VA TADQIQOT ISTIQBOLLARI
Kalit so'zlar:
raqamli diskurs, xushmuomalalik, multimodallik, pragmatika, kommunikatsiya, semiotik vositalar, emoji, raqamli muloqot, lingvistik vositalarAnnotatsiya
Mazkur maqolada zamonaviy raqamli kommunikatsiya sharoitida xushmuomalalikning multimodal ifodalanish xususiyatlari nazariy va pragmatik jihatdan tahlil qilinadi. Raqamli diskursda kommunikativ mazmun faqat verbal vositalar orqali emas, balki emoji, emotikon, stiker, punktuatsiya va boshqa vizual-grafik birliklar orqali ham shakllanishi yoritiladi. Maqolada raqamli diskurs, xushmuomalalik va multimodallik tushunchalarining o‘zaro bog‘liqligi tahlil qilinib, verbal hamda noverbal vositalarning kommunikativ ma’no yaratishdagi o‘rni ko‘rib chiqiladi. Shuningdek, multimodal vositalarning nutqiy harakatlarni yumshatish, emotsional munosabatni ifodalash, samimiylikni kuchaytirish va kommunikativ noaniqlikni kamaytirishdagi pragmatik funksiyalari asoslanadi. Tadqiqot natijalari raqamli diskursda xushmuomalalikni turli semiotik resurslarning o‘zaro integratsiyasi asosida shakllanuvchi murakkab kommunikativ hodisa sifatida o‘rganish zarurligini ko‘rsatadi.
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