MAHALLIY BOZORDA YASHIL MARKETING: O‘ZBEKISTONLIK XARIDORLARNING EKOLOGIK TOZA MAHSULOTLARGA MUNOSABATI
Keywords:
Green marketing, Uzbekistan market, ecological awareness, organic products, consumer behavior, sustainable development, energy efficiency.Abstract
This article analyzes the formation stages and development trends of the "green marketing" concept in the consumer market of Uzbekistan. The main purpose of the study is to explore the attitude, trust, and purchasing power of local consumers regarding eco-friendly products. The article highlights the correlation between the mentality of the Uzbek people (thriftiness, avoidance of waste) and modern ecological values. Furthermore, the study examines the price factor, problems in ecological labeling, and barriers hindering the growth of demand for "green" brands.
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