GLOBALLASHUV SHAROITIDA KORXONALARNING TASHQI BOZORLARGA KIRIB BORISHIDA MARKETING STRATEGIYALARINING ROLI VA MILLIY BRENDLARNING RAQOBATBARDOSHLIGINI OSHIRISH YO‘LLARI
Keywords:
marketing strategiyasi, tashqi bozor, globallashuv, milliy brend, raqobatbardoshlik, eksport, standartlashtirish. brend kapitali, xalqaro marketing, adaptatsiya,Abstract
Ushbu ilmiy tadqiqotda globallashuv va xalqaro iqtisodiy integratsiya sharoitida mahalliy korxonalarning tashqi bozorlarga chiqishida marketing strategiyalarining o'rni va milliy brendlarning raqobatbardoshligini oshirish masalalari o'rganilgan. Tadqiqotda eksportga yo'naltirilgan korxonalarning raqobatbardoshligini oshirish, bozorga kirish barerlarini yengib o'tish va xalqaro bozorda o'z o'rnini egallashda marketing miks modellarini adaptatsiya qilish metodologiyasi tahlil qilingan. Shuningdek, O'zbekiston iqtisodiyoti misolida marketing strategiyalarini transformatsiya qilish bo'yicha takliflar ishlab chiqilgan.
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