SAYOHAT JURNALISTIKASI MATERIALLARIDA MILLIY BRENDNI SHAKLLANTIRISH OMILLARI
Keywords:
travel journalism, tourism, digital media, tourism potential, cultural heritage, national brandAbstract
This article analyzes the factors of forming a national brand in travel journalism materials. It highlights the concept of a national brand, its essence, and the role of historical and cultural heritage, natural resources, national values, and modern media tools in its creation. The importance of travel journalism in shaping a country’s image and promoting tourism potential is also discussed. The example of Uzbekistan demonstrates the opportunities for developing a national brand and the role of travel journalism in this process.
References
1. Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. — New York: Palgrave Macmillan, 2007. — B. 25–30.
2. Morgan N., Pritchard A., Pride R. Destination Branding: Creating the Unique Destination Proposition. — Oxford: Butterworth-Heinemann, 2011. — B. 15–22.
3. Kavaratzis M., Ashworth G. "Place Branding: Where Do We Stand?" // Towards Effective Place Brand Management. — Cheltenham: Edward Elgar Publishing, 2010. — B. 5–12.
4. Brendni boshqarish:o’quv qo’llanma/Tairova M.M.-Buxoro:OOO”Sadriddin Salim Buxoriy”Durdona nashriyoti,2021.-148b.
