MINTAQAVIY TURIZM XIZMATLARI QIYMAT ZANJIRINI RAQAMLI TRANSFORMATSIYA QILISH: BOSHQARUV MODELI VA IQTISODIY MEXANIZMLAR
Keywords:
digital transformation, tourism services, value chain, smart tourism, regional economy, destination management, BuxoroAbstract
The article analyses the organisational and economic mechanisms of digitally transforming the regional tourism services value chain, using Buxoro region as a case. Digital gaps are identified across the five stages of the value chain – attraction, information, booking, on-site service and the post-visit stage – and a governance model together with economic mechanisms is proposed to close them. The findings substantiate the need to institutionalise digital governance at the destination level.
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