INNOVATIVE FORMS OF SERVICE IN THE HOTEL AND TOURISM BUSINESS
Keywords:
Hotel services, tourism business, innovative services, digital technologies, artificial intelligence, smart rooms, virtual and AR/VR experiences, contactless systems, environmental innovations, personalized services, security technologies, brand image, service quality.Abstract
This work highlights innovative forms of service in the hotel and tourism
business. In recent years, increased competition in the tourism sector, increased customer demand, and rapid technological development require modernization of the service process.
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