TURIZM SOHASIDA INNOVATSION TEXNOLOGIYALARNI JORIY ETISHNING KORXONALAR RAQOBATBARDOSHLIGIGA TA’SIRI
Kalit so'zlar:
Turizm, innovatsion texnologiyalar, raqamli transformatsiya, raqobatbardoshlik, sun’iy intellekt, smart-turizm, korxona samaradorligi.Annotatsiya
Ushbu maqolada turizm sohasida innovatsion texnologiyalarni joriy
etishning korxonalar raqobatbardoshligiga ta’siri ilmiy jihatdan tahlil qilingan. Tadqiqot
davomida raqamli platformalar, sun’iy intellekt, mobil ilovalar, onlayn bronlash tizimlari
va smart-xizmatlar kabi zamonaviy texnologiyalarning xizmat sifati, operatsion
samaradorlik hamda mijozlar tajribasini oshirishdagi o‘rni o‘rganildi. Empirik tahlillar
innovatsion yechimlar turistik korxonalarning xarajatlarini kamaytirishi, marketing
imkoniyatlarini kengaytirishi va bozordagi raqobat ustunligini mustahkamlashini
ko‘rsatadi. Natijalar asosida mahalliy turizm korxonalarida innovatsion texnologiyalarni
samarali joriy etish bo‘yicha amaliy tavsiyalar ishlab chiqilgan.
Foydalanilgan adabiyotlar
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International Journal of Contemporary Hospitality Management, 29(9).
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5. S., Ivanov; & C., Webster. (2017). Adoption of robots, artificial intelligence and
service automation by tourism and hospitality companies – a cost-benefit analysis.
International Journal of Contemporary Hospitality Management, 29(9).
